
Tens of thousands of tourists will flock to Austin’s annual South By Southwest (SXSW) music, film and interactive festival next week, leaving minimal impact on San Marcos.
Adriana Cruz, president of the Greater San Marcos Partnership (GSMP), said San Marcos does not experience a “substantial increase” in tourism during the 10-day festival. Cruz and Mike Kamerlander, vice president of GSMP, will attend SXSW to represent the city and the GSMP.