Weather disasters influence media coverage

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It is the job of the media to cover the goings on of the community they serve, and as a media outlet our job will always been to comfort the afflicted.

When the flood hit central Texas in thousands of people’s homes and livelihoods were destroyed before their eyes and were left homeless and hopeless. As a community everyone banded together and decided to adhere to their civic duty as Texan and while there is still a long way to go before things are back to normal, the comradery and philanthropy should be noted. 

Local media is important and the University Star is a local media outlet. Yes, national headline news come and go, but local media has fulfilled their promise to cover, comfort and bring to light the woes of the community.

Texas State and San Marcos, for once, bonded. Countless Bobcats volunteers all around Hays County to help those affected by the historic floods. The athletic department teamed up with H-E-B to deliver special packages to families in need. Meanwhile, local retailer Dianne Flack Furniture began collecting and redistributing furniture to replace

People were looking to the media for answers and, likewise, the media was looking to the people for the stories to report. It was a mutually beneficial relationship and one that even garnered the attention of President Obama.

Unfortunately, news never sleeps. There is always something grander, and more expedient on the national horizon. The nationally syndicated news media has to heed to the call of those controversies and news pieces to inform the national audience, and that is where the University Star and other local outlets come in.

San Marcos, Texas States and Hays County are our niche. The places nearest and dearest to their media consciousness and as such they are the places that will be served with unwavering support and transparency. The flood negatively impacted countless people, but it banded everyone together by a common cause to protect the place that, whether generationally or only momentarily, we call home.

National media coverage may have died down over the past three months, as one would naturally expect it to, but the victims of the flood were not forgotten. They will be served and they will never be silenced and their pain will be broadcast.

Hopefully it will not take another disaster to bring the community together, and hopefully the community will continue to do their job so the media outlets can do there’s in a way to benefit the community they serve.

In fact, we will continue to do our job because the community is in need of a vocal media outlet, we hope that all of those affected and volunteers alike will stand with us through this testing time. Thank you San Marcos, thank you Hays County and thank you Bobcats. Keep up the good work.