Community festival celebrates San Marcos talent, involvement

Lifestyle Reporter
Liz Ferguson and Caroline Walsh look at art April 11 during the Wine and Art Weekend at the LBJ Museum of San Marcos.

The San Marcos community came together to celebrate local businesses and artists at the Wine and Art Weekend.

The three-day arts and entertainment festival kicked off April 10 and concluded April 12 with a jazz brunch.

Mackenzie Falcon, recreational administration senior, said the main focus of the Wine and Art Weekend is promoting economic growth throughout the community.

“The objective of the Wine and Art Weekend is to enhance the businesses downtown, to bring foot traffic and really to boost the local business here,” Falcon said.

Kayli Head, Main Street coordinator and event organizer, said Wine and Art Weekend is designed to showcase local businesses and artists’ talents.

“(The Main Street Program) facilitates events in the downtown district and is responsible for the look and feel of downtown,” Head said.

Head said a variety of local businesses, including salons, retail shops and restaurants, joined to support the festival.

“We have such a fantastic art community, but a lot of the times it is underground,” Head said. “A lot of artists are so busy in their craft that marketing and advertisement is not always their strong suit. (The festival) is a way to let them be very visible in the community.”

Head said local business owners downtown appreciated the wave of traffic caused by the festival. She said they tried to make the crowds feel as welcome as possible.

“Our businesses are ready to party no matter what,” Head said. “They make our job so much easier because they are so warm and inviting.”

Falcon said members of her recreation program development class helped with the Main Street Program to host the Wine and Art Walk.

She said her professor assigned planning the event as the course’s main project in an effort to teach students to promote positivity and wellness in the community.

“Our teacher created this project for us for the most real-life experience possible,” Falcon said. “This is what we would do in therapeutic recreation, so this gives us the most real-life experience.”

Samantha Rodriguez, recreational administration junior, said she is in the same programming class as Falcon.

Rodriguez said the event’s success was worth the hours of work and dedication spent coordinating the weekend.

“It was kind of stressful, and we were kind of hesitant at first because we have never done anything like this,” Rodriguez said. “But in all, it was worth it. I would definitely do it again.”

Head said Wine and Art Weekend served its purpose despite the chance for gloomy weather in downtown San Marcos for the majority of the event.

“The community needs more of these events, and it is really showcasing the flavor and culture of the city,” Head said.

Head said she was walking through the Square on Friday when a visitor thanked her for the effort and expressed the hope of seeing similar events in San Marcos.

Community appreciation is the reason Head dedicated time and effort toward making Wine and Art Weekend a reality for the town.

“That in itself is why I love my job,” she said.